Sawiko France becomes Mecatek: a strategic choice designed to assert its identity as a manufacturer and strengthen the brand's international dimension.
Sawiko France adopts the Mecatek name: a strategic move to strengthen its identity as a manufacturer and the brand's international reach.
Sawiko France, well known for the quality of its towbars, bike racks, boxes and accessories for motorhomes and converted vans, is officially merging its identity with that of its sister company, Mecatek. A move that goes far beyond a simple name change.
With this new name, Sawiko France has chosen to consolidate its position as a manufacturer in the leisure vehicle market, both in France and internationally, where the Mecatek brand already enjoys well-established recognition. Users of motorhomes and converted vans, in search of reliable and ingenious technical solutions, will see this as the reflection of a clear ambition: to establish its place among the European leaders thanks to a corporate philosophy resolutely focused on innovation, without ever abandoning what is the strength of Sawiko France: listening, proximity to customers, technical expertise, reliability and service.
The renewal of Mecatek's graphic charter, while respecting the visual codes that have built Sawiko France's reputation, is a perfect illustration of this strategy. Continuity and modernity are combined to affirm the brand's evolution, while reassuring the loyal clientele of professionals and private individuals, who are attached to the quality and expertise of the service provided.
This rebranding marks the affirmation of an export growth dynamic, with an identity that is now unified and visible at first glance on all markets. For leisure vehicle enthusiasts, but also for demanding professionals, Mecatek's offer is positioned as a safe bet, a guarantee of seriousness and durability, at the service of the entire sector.
More than ever, Mecatek is establishing itself as a key partner for the design, manufacture and distribution of accessories and customised solutions for motorhomes and converted vans, combining innovation, functionality and quality.
Customers and partners will be supported through this change to ensure the continuity and quality of service for which the company is renowned.
